What non-medicinal treatments are there for insomnia?

Hi Lindsay, Everything Susan writes is true and valuable. I'd only add that melatonin, it seems, only works for people who have a (slight) deficiency, or below-normal level. It seemed for a while like a magic bullet, but now we know why it didn't work for everyone. I formulated a blend of herbs that relax, and while Susan's right that you won't know what works for you until you try it, I feel confident in recommending it.

You can often find it at your local herbal store, or go to our website. Here are the Deep Sleep details:
Deep Sleep® Specific for inability to fall asleep, waking up frequently during the night with difficulty returning to sleep, waking up too early in the morning or experiencing unrefreshing sleep. Reduces sleep latency (amount of time required to fall asleep) and stops excessive mind chatter. Also for inability to fall asleep from tiredness, waking up groggy or tired, as well as for fitful and/or agitated sleep. Re-educates the brain sleep center and creates positive sleep patterns. It is not habit forming, has no side effects and does not interfere with REM (rapid eye movement) sleep.
Ingredients: Fresh California Poppy plant, fresh Valerian root, fresh Passionflower herb tip, fresh Chamomile flower, fresh Lemon Balm herb, fresh Oat seed in milky stage and Orange peel.
Suggested Use: Take one softgel or 30 drops with a little water one hour before bedtime and again at bedtime. Best results are achieved by the second or third night.