By Glorias12 July 17, 2025 - 7:40am

Our data used to suggest that 80% of our conversions were coming from Google search. Turns out, people clicked Meta ads and emails days before that. We switched to an ecommerce attribution platform that allowed us to track full customer journeys—from first ad view to final purchase. It showed us that Meta and email were warming people up, even if they didn’t convert immediately. Once we understood that, we kept our campaigns running longer and saw more conversions downstream. It gave us a way more accurate picture of how buyers behave across platforms.