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SEO is a technique that aims to improve the visibility of a website on search engine result pages. This can be achieved by optimizing various factors including content, structure, on-page factors and, most importantly for the context of the topic at hand, getting backlinks. Link building is the backbone of any SEO strategy https://brandcitations.com/. This step will aim to improve your website's visibility on search engine results pages and will demonstrate to Google your authority in the field. The point is that search engines view backlinks or inbound links coming from high-quality referring domains as valuable and trustworthy websites.