I think a lot of people see support as a place to go only with the most serious questions and problems. At the same time, in practice, most clients ask very basic questions, answers to which they could find themselves on the website, in the app, etc. For these situations, cx outsourcing services are a great solution. The simplest requests are handled by a well-trained AI bot. If something is more complex, an external team of specialists steps in, and you keep focusing on your own tasks.