This weekend, my mother and I went to see Leonardo DiCaprio get torn apart by a bear.
This was one of the trailers for the film. It was a terrifying experience.
Harvard Professor Daniel Gilbert is the narrator of this advert, for those of you who are unfamiliar with him. I read Gilbert's pop-psych bestseller, Stumbling on Happiness, years ago, and it introduced me to Gilbert's research focus: affective forecasting. Professor Gilbert investigates why people are so fearful of predicting what will make them happy in the future.
Gilbert, on the other hand, has been working for Harvard and Prudential at the same time since 2013, creating cute gimmick advertisements like this one. Prudential is clearly trying to evangelise 401ks by peeling back the layers of this ad. Today's Americans conflate 5k running with moral causes such as ending poverty or cancer.Academic Master is a US based writing company that provides thousands of free essays to the students all over the World. If you want your essay written by a highly professional writers, then you are in a right place. We have hundreds of highly skilled writers working 24/7 to provide qualityessay writing services to the students all over the World. So Prudential decided, well, yeah, we can use this sentimentality in private equity, right?
And that's how this dystopic line comes out of the mouth of a Harvard professor:
“How would you assist me? By offering yourself a little more.”
Come on, let's be honest. This is blatant capitalist jargon. I've spent the whole week writing about it. Up is down, and vice versa. Capitulation is a step forward. And now, it seems that selfishness has morphed into selflessness.
Gilbert is now a renowned social researcher. He'll probably be able to tell you in private that the vast majority of Americans can't save enough for retirement. Eighty percent of Americans are in debt in 2015. According to the Federal Reserve, 55 percent of Americans making less than $40,000 a year expect to work as long as possible because they feel they will never be able to retire. (It's worth noting that 62% of Americans receive less than $40,000 a year.)
But the reason most Americans don't have a retirement isn't because they're stupid and don't save; it's because they're broke and owe money.
Furthermore, millions of middle-class Americans have seen their retirement savings vanish over the last decade due to Wall Street nonsense. Firms like Goldman Sachs, AIG, and, yes, retirement equity firms like Prudential all shrivelled like cocks in a stiff breeze caused by firms like Goldman Sachs, AIG, and, yes, Prudential.