I loved the idea of this competition and wanted to share this story with the EmpowHER community.
UnitedHealthcare and Bronner Bros. recently sponsored the third annual "Hair Fitness" competition in Atlanta, Ga. Stylists competed to help African American women lead healthy and active lives by creating fashionable, exercise-friendly hairstyles.
The UnitedHealthcare's Hair Initiative was created in response to the rising obesity epidemic affecting the African American community, specifically women. Studies have found that African American women often avoid fitness activities to maintain their hairstyles, which are difficult to maintain due to the cost and time involved.
You can view the CBS News slide show from the competition courtesy of UnitedHealthcare here.
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Avoiding fitness activities to maintain hairstyles sounds really funny, i mean how can they compromise their health for hairstyles. Nice share though.May 3, 2013 - 5:53am
What an innovative idea to promote exercise and remove one obstacle to exercising. Thank you for sharing this story with us.
MaryannAugust 17, 2012 - 3:58pm