How to Build Your Brand Online

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Know Who You Are

Develop an identity that shows what your brand is about, and keep building it.

GEICO's Lizard shows the brand's playful side and American Family Insuranc's Dream campaign reveals a serious and thoughtful brand.

Decide what kind of personality you want your brand to have, and use your online presence to showcase it.

Andy Dean Photography/PhotSpin

The internet has changed the way that companies reach consumers. Social media and personal websites offer opportunities to connect with target audiences and hear feedback in a way that has never before been possible.

However, the expansiveness of the web also makes it too easy for a company to be forgotten and pushed aside. Here are five key ways to successfully build a brand on-line.

Sources:
From the Trenches: Branding. Marketingeasystreet.com. Accessed 4/24/2015
http://marketingeasystreet.com/what-is-branding.php

7 Highly-Effective Ways to Maximize Your Online Brand Presence. Huffingtonpost.com. Accessed 4/24/2015
http://www.huffingtonpost.com/r-kay-green/online-brand-presence_b_3140951.html

5 Key Strategies to Build Your Brand Online. Searchengineland.com Accessed 4/24/2015
http://searchengineland.com/5-key-strategies-to-build-your-brand-online-39420