Gluten free is definitely not a fad or a phase. And though challenging at first, it is a way of life that affords health to those who have suffered sometimes for years with symptoms that were thought to have no cause. I am one of those people. Once diagnosed, my hair grew back (I also have Alopecia) and my stomach problems all but disappeared, my mood swings were eliminated, and much more. Do I recommend gluten free to everyone? Only if it will make a difference in their quality of life. As for how to proceed and learn to live gluten free, check out the many blogs (mine included at www.Iamglutenfree.blogspot.com) that house scores of recipes and tips for living a gluten free lifestyle.