Keratin needs a bonding agent to stick to the hair. That bonding agent - or 'proprietary polymer system' if you prefer, is most likely formaldehyde, also the ingredient that actually straightens the hair. Stylists are making $ hand over fist with this, which is why they are in such deep denial. It is not the first time Brazilian Blowout has been caught lying about this.
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Keratin needs a bonding agent to stick to the hair. That bonding agent - or 'proprietary polymer system' if you prefer, is most likely formaldehyde, also the ingredient that actually straightens the hair. Stylists are making $ hand over fist with this, which is why they are in such deep denial. It is not the first time Brazilian Blowout has been caught lying about this.
October 3, 2010 - 2:19amThis Comment
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