If people want to receive information directly from the drug company, that's their option. Perhaps the person feels embarrassed or self-conscious about asking a health care provider for the same information. Who knows. On the other hand, I understand the concern about self medication. However, we're expected to be informed consumers; that's what the drug companies are banking on. The debate will probably continue until something tragic happens.

I think direct to consumer Pharma advertising has generally been a very good thing. It has helped to better inform people about different options available for health conditions. I think as a society we cannot continue to only depend upon our physicians for all of our health care information, I think it's vital we start taking part in our own health care process. This means researching different health care options and starting to have dialog with our doctors. I think direct to consumer advertising with pharma makes us aware and helps us start that dialog.